In my travels lately I’ve noticed that some people don’t fully understand or have never even heard of the Creative Cloud. Now if you are regular reader of my blog then you probably know what’s up, but if there are decision makers in your company or other folks that you want to educate, you can send them here or to the much larger official FAQ. I want to make sure everybody understands how much better of a deal this is than our traditional approach of selling software. Here are the questions that I hear the most:
With the Creative Cloud, am I using new cloud-based versions of software like Photoshop?
Absolutely not. A more appropriate name might be the Adobe Software Subscription with Additional Cloud-Based Services, but that is a bit long. Basically you are paying a monthly fee to get access to all of our regular desktop software in addition to some great services in the cloud.
How often will the applications in the Creative Cloud be updated?
This is the most important advantage of us switching to the subscription model. With the big Creative Suite releases we had to synchronise all of the product updates to a single release date. With the Creative Cloud, all of the applications can update themselves whenever they have new updates to share with you. We are already seeing this happen with the recent updates to Edge Animate, Edge Code, etc. No more waiting for more than a year for an update to your favorite software. With the cloud subscription you are always running the latest versions of all our software.
Besides the desktop software, what else do I get access to with the subscription?
This is where the services come in. I’ll just mention a few of my favorites. First you get full access to the awesome TypeKit web font library. You can easily build your PhoneGap applications in the cloud for all platforms using PhoneGap Build. You get a Digital Publishing Suite Single Edition account allowing you to publish digital magazines from InDesign to tablets like the iPad. You also get cloud storage and sharing features for your creative files including advanced support for Adobe filetypes such as PSD (see video at bottom for more on this). These are just some the services you get and we’ll be continuing to add more.
Is subscribing to the Creative Cloud a better deal than buying a suite?
Absolutely! Even if you only want one of our applications you can get the Single-App membership for $19.99 a month and cancel anytime. The complete subscription costs $49.99 a month, which comes out to around $600 a year. Considering the price of Master Collection is around $3000, it is easy to see the amazing value. This new pricing model also makes getting legal access to our software possible for people in developing countries who otherwise wouldn’t be able to afford it. For students, the price for the full subscription is only $19.99 a month. Basically to sum up, if you do anything creative, choosing the Creative Cloud is a no-brainer. Oh and no more worrying about Mac and PC versions of our software. You get to install all of the applications on up to two machines regardless of OS.
What about team subscriptions for my company?
Yes we have a team edition that makes it easy to manage licenses among your team and also includes more cloud storage space. Check out the details here.
Damn Lee, why are you selling this so hard? Are you getting a commission or something?
Unfortunately not . But I just got back from a team offsite and we were sitting around drinking beers and wondering why anyone wouldn’t go the cloud route. I don’t want any of you guys to buy a suite and regret it because you didn’t understand what the Creative Cloud actually is.
I don’t like change. Can’t I just buy the software like I always have?
Yes of course. You can still buy suites and individual applications if you want. But you should register for the free Creative Cloud account because that is where you can get trial versions, preview release software, and some limited access to some of the services.
What are you not telling me Lee?
Well the Creative Cloud isn’t available in every country yet but we are continuing to expand. Check out the official FAQ for availability. There are also a couple of apps not in the Creative Cloud yet such as Director. Got feedback or concerns? Please leave it for us in the comments.
Need more convincing? Check out the video below from P-Train explaining more about the Creative Cloud.